YouTube Ad Planner Summary
You are looking for a quick and simple strategy to help you determine your YouTube ad strategy. With several resources available in Google’s advertsing platform, we thought we would put together a simple guide to help you save time and resources. We call this complimentary resource the YouTube Ad Planner, and it is yours to download.
Why YouTube Ads?
In this article, we are assuming you already are aware of the AdWords tools and system. We will not be diving into a great deal of tutorial, however, we will share points to consider when deciding where to adverstise your video. YouTube’s viewership continues to increase each week. More people are streaming YouTube than people watching cable. Even more exciting, YouTube viewers spend 40 minutes on an average viewing session. With YouTube Advertising, your ads can be targeted or generalized depending on your strategy.
The Strategy Behind the YouTube Ad Planner
Everything begins with asking, “why?” It is easier to navigate to where we want to go, when we understand where we are going. Sound basic, but you would be surprised how many individuals do not follow this simple rule.
What is your specific video campaign goal and how will you measure the success?
All prospects fit into one of three buckets:
- Unfamiliar with your product or service
- On the fence about your product or service
- Ready to Act or Buy
Based on these three buckets, we can design strategies and determine goals around each prospect type.
Awareness campaings would be best suited for those who are unfamiliare with your product or service, but those who are on the fence may be thrown into a consideration campaign. Action campains would be reserved for, you guessed it, those who are ready to act.
Measuring Success with the YouTube Ad Planner
Many rookie marketers have one goal in mind, they want to see a high volume of “views.” Views can be an indicator, but should be measured with caution. Advanced marketers look to analytics for awareness campaigns. They look for trends in the number of impressions and analyze the cost per impressions compared to unique users. Do the ads create chatter in the community and are the ads memorable? Advanced marketers will look analytics again during consideration campaigns. They will look for trends in watch times and complete video views, looking for favorable increase in brand interests. Finally, the key performance indicators of action campaigns are simple, “show me the money!” These campaigns look for clicks, calls, opt-ins, and sales volume increases.
Closing Thought
Remember, it is very difficult to sell a prospect in the awareness campaign… I invite you now to Download the YouTube Ad Planner. It is easy to do, enter your email into the box and we will send it to you immediately. The planner will take this strategy one step further, it will unveil the AdWords Strategy. We have paired up each campaign goal with the best tools you should use in Adwords to get the most bang for your buck. Download your YouTube Ad Planner now.
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