Website Strategy

Marketing is more than a new website and a new logo, Marketing should focus on a specific website strategy. Website strategies are not meant to be complex. Your prospects visiting your website should not get confused in the navigation of your content. Your website content should tell a story and guide them through your process. Your website strategy should focus on reasons why your client should do business with you, after your message establishes a know, like and trust factor, then you can begin to explain how you do business. Lead with the “why” in mind.

What Makes an Engaging Website?

Website Strategies built by Agency 511 are designed to engage your audience. They are also designed to collect important information as to how your prospects engage with you. Agency 511 designs every website with tracking from Google Analytics. This helps you to gauge what content is being viewed and for how long. We also code visual tracking into your website. Visual tracking randomly records visitor activity, this includes page navigation, mouse tracking, and heat maps. This information is incredibly useful, because it turns the lights on within your website analysis.

Website Strategy Examples from Agency511