What is Omni Channel Marketing? The proper spelling is, “omni-channel,” but the majority of individuals searching this subject spell it omni channel. Here is what omni channel marketing is.
Many companies in the past have built companies utilizing multi-channel marketing strategies. Meaning that every sales channel or marketing channel carries with it its own marketing message and budget. Similar to marketing swim-lanes in a pool. The customer experience is, or may be, vastly different in each swim-lane. A phone order may be handled differently than the store order, ore from the online transaction.
Agency 511 Subscribes to the Omni Channel Marketing Strategy
In an omni channel marketing approach the customer experience is expected to move across swim-lanes. The omni channel marketing approach must be consistent within each strategy. Now they can still have a different perspective, but the overall experience should be seamless.
Omni Channel Strategies Will Keep the Customer in Your System Even After the Sale
Omni channel marketing strategies focus on the customer experience as a whole. Meaning, there is a marketing strategy to acquire leads and a marketing strategy to qualify leads. Then there is a marketing strategy to convert leads to sales. The omni-channel marketing strategy does not end there… There is a marketing strategy to keep closed sales customers moving back through your various brand channels post-sale too.
The goal of an Omni-Channel Marketing Strategy is to create a seamless customer experience.
Omni Channel Video Part One
“https://www.youtube.com/watch?v=VHs5SEB2Nwc”
Omni Channel Video Part Two
“https://www.youtube.com/watch?v=6iC4C_PEJ5A”
Marketing Medications for Omni-Channel Marketing Planning
Take time to do Marketing Meditations on your processes through each customer portal.
- What does the customer see?
- What is the primary messaging of the brand?
- What are the various guarantees and brand promises being delivered?
- How much support is available?
- How easy is the system to navigate from education to sale?
- What are the benefits of each of the omni channels available?
- What is the purpose or goal of each channel? (Awareness – Contemplation – Action)
- Do you provide ways to access additional channels from one to the next?
These are all areas to look at, to meditate on, and truly try to understand the process that you are taking the customer through.
Omni-Channel Marketing Strategies Bring Clarity
When a customer is confused, they stop. Confusion is the enemy to all brands. A clear message and a clear process will help define the overall customer experience. In the past, we were taught to separate each channel in a multi-channel marketing strategy to keep confusion out. Now the customer is in more control of the buying process, with the availability to your brand across many channels. This is why it is very important to begin looking at your global brand messaging.
The Strangest Reason Why They Don’t Buy
I was at the store the other day and a customer was holding a product in their hand. I noticed they were on Amazon looking at product reviews at the same time. Then I watched as they hit the 1-Click Sale feature as they set the product back on the shelf. I could not help it, I had to ask, why did you just buy that from Amazon versus the store? The reply was simple, “My credit card is in the system, it was easy. Plus, I didn’t have to pay tax.” This clarifies my point; the customer is in control. Every business should be finding ways to be in two places at once… or more to best position themselves to win.
What is the Next Step to your Omni Channel Marketing Strategy?
I invite you to give me a call. Connect with me in a conversation. I would be more than happy to walk through your current strategy and look at your website with you at no-charge. Agency 511 is open to working with clients all across the United States. I look forward to connecting with you.
Agency511 is in close proximity to Central Minnesota’s surrounding cities that include Saint Cloud, Sartell, Waite Park, Sauk Rapids, Rice, Saint Augusta, Luxemburg, Clearwater, Clear Lake, Becker, Big Lake, Elk River, Monticello, Buffalo, Annandale, Kimball, Hutchinson, Rockville, Cold Spring, Richmond, Saint Joseph, Avon, Albany, Melrose, Foley, Milaca, Princeton, Pierz, Little Falls, and Brainerd.
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