Great Marketing Ideas are Only as Great as the Consumer Engagement They Generate.

“If you have an engaging idea, it will spread virally and people will share that idea for you. The old idea that you can just chuck more money at it is simply no longer relevant.” Les Binet, Marketing Legend.

This is why some really great ideas never get off the ground… Because the creator of that great idea never found a way to make it engaging. In retrospect, this is why even weak ideas have a chance of making it, because the brand found a way to make the brand engaging or interesting. But it doesn’t end there.

How to Engage Your Audience in a Digital World

In this video…

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#MarketingSecret #EarnedMedia is a result of #OwnedMedia or #PaidMedia. Balance Digital with Traditional.

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