User Experience, Sound Familiar?
User Experience, become familiar with this term, because it will be around awhile. If you haven’t heard it already, your website should focus on the user experience. Meaning, it should be interactive, quick, generate conversation and invoke curiosity. I’ve been saying this for years. SEO (Search Engine Optimization) that purely generates website traffic through robots and other software, is okay, and sometimes necessary to influence Google’s traditional search algorithms, but is not a long-term SEO strategy. SEO requires a bit of spontaneity. Pure SEO establishes conversations that revolve around relevant topics and points of consumer interest. If you are paying a 3rd party provider to write your Blog Article, I caution you. The days of smattering generic, industry-related, scratch conversation, hypothetical blog posts are nearly behind us. Thank Goodness! These posts never perform well anyways.
Through both internal studies and industry research, users show they prefer sites with a great page experience.
Do Not Ditch 3rd Party Content Creators – You Need Them!
Leverage Content Managers to get the most out of your content.
Step 1: Send an email of thoughts to your content manager. “Dear Content Manager, Today I experienced this ____, and I felt it would make a great blog post. Here is the Topic, here are my thoughts on that topic, and here is the solution. Oh, by the way, here is a great testimonial or story that highlights the main argument of this topic too.”
Step 2: Your content manager will create the user experience by taking your idea and producing a professional article around your thoughts. Making the message clear and easy to read, matching appropriate images, actions and infographics to it as well.
Google’s New User Experience Search Algorithm Update
Google announced that they eventually migrate to a search algorithm that takes into consideration your “web vitals,” in other words, it will understand your search habits across the entire Internet. This will complement the already established “predictive search” and “location search” algorithmic criteria. Your Google searches will become a personal experience.
The content you are seeing in search results is no longer what YOU want to see, rather it is what Google wants you to see. Which ultimately, in theory, should make for a better search experience.
My theory has finally been confirmed and validated when Google’s Director of Engineering for Search Ecosystem released their latest article titled, “Evaluating Page Experience for a Better Web.” I highly encourage you to read the full article.
What you should be doing to prepare your website for a higher page experience rating.
The good news, Google is waiting for things to settle down around COVID-19 before releasing this new page experience requirement. The best time to prepare, is now.
12 Questions You Must Answer “YES” to When Creating User Experience on your Website:
- Does your website spark curiosity?
- Does your website influence interaction?
- Do all your photos relate to your content specifically, and do they have alt tags and descriptions?
- Are your buttons and call to action links mobile friendly?
- Do you have a lot of distracting pop-ups?
- How fast does your website load?
- Have you cited your resources to back up your statements and claims? Are your statements backed with credibility?
- Do you have other related content on your website that provides a solution?
- Can you create a video to compliment the content? If so, is it transcribed on the page?
- Is your website easy to read?
- Does your website change from a desktop experience to a mobile experience?
- Does your website Inspire, Equip and Encourage your visitors to do business with you?
Let’s Connect and Review Your Website Together
If you can’t confidently answer “YES,” to the majority of these questions, you may benefit from a quick conversation with me. I love talking about organic web experiences! The concept is not new to me, I have been teaching this for years, now it is finally being validated. So, let’s talk about your website! (No charge of course…)
In 60-minutes, or less, you will have a complete understanding of your current website experience and I will equip you with a focused strategy for you to execute over the next 6-months. There is no need to overhaul everything immediately, rather take time to implement subtle changes that will have a major impact on your rank results in the future.
Call (320) 207-0702 or Send Me a Text Message, I have gone away from spammy webforms. Marketing is relationships, the best way to start a relationship with your business is through casual conversation. Let’s Connect!
The era of spontaneous content is here and is going to be an instrument to the growth of your future.
#UserExperience #OrganicSEO #SearchResultsMatter
Resource Citation:
Title: Evaluating page experience for a better web
Released: Thursday, May 28, 2020
https://webmasters.googleblog.com/2020/05/evaluating-page-experience.html
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